From The Huffington Post:
The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs - agreeing to include the provocative clothing line Candie's in her lyrics.
While other artists routinely drop in name brands into their songs or even accept fees to show products in videos, the musician born Stacy Ann Ferguson, who once ripped it up as a child star on "Kids Incorporated," is making history by blurring the lines between jingle and pop song.
Under the deal with Candie's, a skimpy, teen-oriented clothing line, Fergie will be appearing in TV advertisements and also allowing Candie's "style advisers" to dress up fans at her shows. On the Candie's Web site (where the Fergie agenda is endorsed, noting "It's all about the flossy, flossy"), a video of the Californian singer appears prominently on what they call "C-Tube."
While Fergie was on tour last week, her advisers said such product placement marked the future of music.
If this is the future of music, I am going to shoot myself. It's bad enough that we have to deal with product placement in movies. I have tolerance for that because a lot of people could not make their films without it. Songs is just a bit too far. Just watching Jay Z's Show Me What You Got car commercial ... I mean video ... really irritated me. This is too far.
I HATE HATe HATE HATEHATE FERGIE!!! she's horrrrible - and now you've given me even more reasons to hate her!
Posted by: tricia | July 08, 2007 at 03:30 PM
And they've been doing it for a while, haven't they? What about Hilary Duff's single "With Love", which also happens to be the same name of her perfume brand and the song which plays in the TV ad? So tacky, I think.
Posted by: Ore | July 10, 2007 at 06:59 PM
That last comment was actually by me not Ore. I'm using Ore's computer, that's why.
Posted by: Ayoola | July 10, 2007 at 07:03 PM